First up—illustrating the hero monolith with Ikon’s destination stats, turning raw info into a bold, typographic visual that was as fun as it was informative.
Next up—2.5 days of live painting the outer rim of the booth, giving onlookers a front-row seat as they stepped into the trade show. Balancing on a 3’ ledge? Sketchy. But pushing through the challenge? Worth it. Worked with the limitations, made it happen, and the end result? Absolutely killer.
Post-event, I took inspiration from the booth to craft custom illustrations—bringing the vibe to life in a road trip-ready VIP kit designed to stoke out pass owners.
