
ABOM GOGGLES
Abominable Labs cracked the code on fog-free lenses for winter sports. To launch with impact, they needed a bold brand built on real storytelling—one that not only established credibility but set the stage for their game-changing tech to take over the slopes.

My role was to build an impactful brand story through authentic ambassadors and compelling product-in-action photography.

THE PHOTOSHOOT
Content, content, content! We had to showcase the product in peak winter conditions with legit, well-known riders who weren’t afraid to chase deep powder. The result? Real proof that this tech delivers exactly what it promises.
VISUAL LANGUAGE
Built a micro visual center to lock in the brand’s identity and make it unmistakable.


WEBSITE
Next up: transforming all that killer content into a sleek, info-packed website that put the tech front and center.

Collateral
Gearing up for the big tradeshow drop, we designed a one-of-a-kind catalog and packaging—where cutting-edge science met the thrill of the slopes.
Packaging/POP
Tradeshow
Finally, it was time to turn heads in the snow industry with a bold, 360-degree experience that put the fog-free tech front and center.
