We started with a series of animations for owned and paid media to illustrate the kind of ‘Consciously Created,’ industry-leading strides Keen has pioneered with their manufacturing practices.
Making dense information about sustainable practices digestible and even, dare I say, entertaining, isn’t easy, so we knew we were on to something interesting. We followed up with a series of light-hearted feature/benefit focused animations to support the season’s hero products in-store and online.
Seeing an opportunity to spread our Call to Action, ‘Detox Your Planet’ far and wide, we created a host of in-store, POP communications materiels to carry our message to shoppers in retail environments like REI and Cabela’s.
