Working closely with young people of Native American heritage and Pacific Northwest tribal artists, we created a campaign look and feel based on cultural traditions and artwork that was ownable, iconic, culturally relevant, and most importantly, driven by movement.
Relating to ancient Iroquois philosophy of seven generations, we were able to connect the “what” to the “why” and create an inspirational message that would act as the north star of the campaign.
Retail application takedown examples.
Continuing seasonal campaign collection examples.
